Black Friday & Cyber Monday 2026
A bigger weekend starts with a better plan.
Brand Depot brings your advertising, Shopify store, customer journey and commercial priorities together, so your business is prepared to make the most of Black Friday and Cyber Monday.
Prepare for Black Friday and Cyber Monday in Ireland
Black Friday takes place on 27 November 2026, followed by Cyber Monday on 30 November 2026. For ecommerce retailers, the work that happens before those dates can be as important as the campaign itself.
Stock needs to be available. Offers need to make commercial sense. Product pages and checkout need to work on mobile. And when customers arrive, they need to understand what they are buying, what it costs and when it will be delivered.
Brand Depot works with businesses in Kildare, Dublin and across Ireland to bring those moving parts together. We start with your goals, margins, capacity and existing systems, then agree a practical plan for the season.
One joined-up plan for the whole customer journey
Offers and economics
Review products, promotions, contribution and the acquisition costs your margins can support.
Advertising and creative
Plan relevant Google, Meta or TikTok campaigns and creative around your chosen priorities.
Store and conversion
Review landing pages, product details and the mobile route from advert to purchase.
Retention and follow-up
Connect suitable email activity with the wider campaign and post-purchase experience.
Your plan can focus on the areas where you need help most. Advertising management, website work, creative production and email support are scoped to suit the project.
Why partner with Brand Depot for Black Friday?
Commercial planning. We look at margins, stock, fulfilment and capacity alongside sales targets. A promotion should be designed for the outcome your business needs.
Advertising connected to your store. An advert and its destination need to work together. We review the customer journey and identify issues that may prevent a shopper from completing a purchase.
Shopify and ecommerce experience. As an official Shopify Partner, Brand Depot can support the store alongside the campaign, from product presentation to agreed website improvements.
Direct involvement. You work with a founder-led growth partner who considers marketing, operations and the constraints holding the business back.
What a seasonal campaign can include
- Offer planning and review of product priorities, stock and margins.
- Google Ads, Shopping and Merchant Center review where relevant.
- Facebook, Instagram or TikTok advertising strategy and creative planning.
- Shopify product page, collection page and mobile checkout review.
- Purchase tracking checks and agreed performance reporting.
- Email marketing and customer retention planning where included in scope.
- Campaign reviews and practical adjustments during the promotional period.
The final scope is agreed before work begins. Platform advertising spend is separate from management fees; any additional development, creative production or software is agreed in advance.
What we would review before the campaign goes live
Products and availability. Which ranges are in stock, which variants are available and what can your team fulfil within the promised time?
The offer. What is the actual promotion, which products qualify and does the expected contribution support the discount and acquisition cost?
The website. Can customers find the right product, understand delivery and complete checkout easily on a phone?
The measurement. Are purchase events, order values and reports sufficiently reliable to support decisions?
The follow-through. Can your business handle enquiries, dispatch, returns and customer communication when demand increases?
Beyond the weekend
Black Friday performance should be considered in the context of the wider season. We can help you review new customer acquisition, order contribution, fulfilment and opportunities to build a useful ongoing relationship with customers who have given the appropriate permissions.
Explore our Shopify development service, Google ecommerce advertising, Meta Ads for ecommerce and email marketing support and TikTok advertising.
Frequently asked questions
When should we start planning for Black Friday?
Begin as early as your stock, creative and website changes allow. This gives you more time to agree the offer, test the buying journey and resolve issues before the peak period.
Do we have to discount every product?
No. The right offer depends on your products, margin, stock and objectives. Selected products, bundles or other carefully planned promotions may be appropriate.
Can Brand Depot help if we already have campaigns running?
Yes. We can review your existing advertising and store setup, then agree where support would make the most difference.
Do you work with businesses outside Kildare and Dublin?
Yes. Brand Depot supports Irish businesses remotely and can discuss in-house or onsite involvement where appropriate to the project.
Let's get your business ready
Plan for a stronger Black Friday.
Share your website, the products you want to prioritise and where you need support. We will discuss a plan built around your business.
Contact Brand DepotCall Darragh
Supporting ecommerce businesses in Kildare, Dublin and across Ireland.