ChatGPT Ads Agency Ireland

Advertise inside the conversations shaping your customer's next decision

Customers are no longer only searching through Google or scrolling through social media. They are asking ChatGPT what to buy, which service to choose, where to go, who to trust and what option is right for them.

ChatGPT Ads gives businesses a new opportunity to appear during those decision making conversations through clearly labelled sponsored placements.

Brand Depot provides complete ChatGPT Ads management for businesses in Ireland. We research how your customers make decisions, build your campaigns, create your advertising, install conversion tracking and manage performance from one central strategy.

Start your 28 day pilot Book a consultation

No long contract. Direct senior support. Advertising spend paid directly through your own account.

Platform update

ChatGPT Ads are now available in Ireland

Self service access to ChatGPT Ads Manager is now available to advertisers in Ireland.

Ireland

Self-service advertiser access is now available.

40+

Countries where advertisers are using ChatGPT Ads.

2026

OpenAI reported the platform update in August.

Businesses can create an advertiser account, add billing, invite account users, build campaigns and measure performance through OpenAI Ads Manager.

OpenAI reported in August 2026 that ChatGPT Ads was being used by tens of thousands of advertisers across more than 40 countries.

Advertising transparency

What are ChatGPT Ads?

ChatGPT Ads are paid placements that can appear below a ChatGPT response when an advertiser is relevant to the context of a conversation.

A ChatGPT Ad can include:

The advertiser’s name
A brand logo
An advertising headline
Supporting copy
An image
A website or product landing page

Ads are clearly identified as sponsored and remain separate from the answer generated by ChatGPT. Paying for an advertisement does not allow an advertiser to influence or change ChatGPT’s organic answers.

ChatGPT Ads

From keywords to conversations

Google Ads is primarily built around search activity. Meta Ads is primarily built around audiences, behaviours and content engagement.

ChatGPT Ads introduces another layer: conversational intent.

A person may explain what they need, what they have already considered, their budget, location, preferences and the problem they are trying to solve.

The opportunity is not simply to target a word. It is to understand the situation behind the question and position your business as a relevant next step.

Explore

What the customer is doing

Learning about a problem, product or service

Advertising objective

Introduce the business and build awareness

Select a stage to explore its commercial role.

ChatGPT Ads agency

What does a ChatGPT Ads agency do?

A ChatGPT Ads agency plans, creates, launches and manages advertising campaigns through OpenAI Ads Manager.

Brand Depot provides the full service, from eligibility assessment and campaign strategy to optimisation and reporting.

The full service includes

Advertising eligibility assessment
Account setup and verification support
Customer intent research
Conversational opportunity mapping
Campaign and budget strategy
Context hint development
Advertising copy and imagery
Landing page recommendations
OpenAI Pixel installation
Conversion event setup
Conversions API support
Product feed integration
Campaign monitoring
Budget and bid optimisation
Performance reporting
Strategic recommendations

The objective is not to generate impressions for the sake of visibility.

The objective is to connect advertising spend with qualified traffic, leads, bookings and sales.

ChatGPT advertising

Fully managed ChatGPT advertising

We help establish your advertiser account correctly from the beginning.

Ads Manager account creation support
Business information review
Advertiser verification support
Billing configuration
Team member access
Account permissions
Conversion data source creation
Website and destination checks

The client retains ownership of the advertising account and pays advertising spend directly through their own billing profile.

Before launching paid advertising, we examine how your business currently appears across ChatGPT and other AI-driven discovery platforms.

Whether your business is mentioned
How your products or services are described
Which competitors appear
The sources influencing AI-generated answers
Common customer questions
Commercial topics relevant to the business
Gaps in your current website content
Opportunities for paid and organic visibility

This establishes whether the immediate opportunity is paid advertising, organic AI visibility or a combination of both.

Research-led strategy

Conversational intent research

Traditional keyword research is only one part of the process.

Brand Depot identifies the natural questions and situations connected to your customer journey. These may include:

Problem based questions
Product comparisons
Service comparisons
Pricing questions
Location based needs
Urgent service requirements
Research before a purchase
Recommendations for a particular situation
Questions about suitability
Questions about quality, trust or experience

We use this research to create a structured conversational intent map for your campaign.

Typical campaign objectives

01 Brand awareness
02 Website traffic
03 Product discovery
04 Lead generation
05 Consultation bookings
06 Phone calls
07 Registrations
08 Ecommerce sales
09 Repeat purchases
010 Market expansion

ChatGPT Ads currently supports CPM, CPC and conversion optimised CPC campaign objectives. Brand Depot selects the most suitable structure based on the campaign goal, available data and stage of testing.

Context strategy

Help OpenAI understand when your business is relevant

Context hints describe the situations, needs and audiences where your offer may be useful. They are not conventional exact match keywords.

What the business offers
Who the offer is for
What problem it solves
When someone may need it
Why it may be relevant
Which use cases belong together
Which intents require separate ad groups

Advertising headlines

Supporting descriptions

Calls to action

Static image creative

Product messaging

Service messaging

Trust focused variations

Benefit focused variations

Comparison focused variations

Landing page messaging

ChatGPT Ads landing pages

Landing page optimisation

A relevant advertisement can still fail if the landing page is slow, unclear or difficult to use.

Headline relevance
Message consistency
Page speed
Mobile usability
Calls to action
Trust signals
Contact options
Product information
Forms and checkout
Conversion tracking
Technical SEO
Structured data
AI readability

Where required, we can build a dedicated ChatGPT Ads landing page designed around the intent of the campaign.

Discuss your campaign

ChatGPT Ads supports conversion measurement using the OpenAI Pixel and Conversions API.

Brand Depot can configure tracking for actions such as:

Product purchases
Lead submissions
Consultation bookings
Registrations
Contact form submissions
Important website actions

We also use campaign tracking and supporting analytics to help connect ChatGPT Ads with website behaviour, lead quality and revenue.

OpenAI Ads Manager can report metrics including impressions, clicks, spend, click through rate, average CPC, average CPM and conversions when measurement is configured.

Brand Depot

28 Day ChatGPT Ads Launch Pilot

The Brand Depot 28 Day ChatGPT Ads Launch Pilot provides everything required to assess, build, launch and evaluate your first campaign.

28 day pilot

What is included

A complete launch framework, from eligibility and strategy through to measurement and optimisation.

Business and advertising eligibility review
ChatGPT visibility audit
Competitor visibility review
Ads Manager account setup
Advertiser verification support
Customer intent research
Conversational opportunity mapping
Campaign strategy
Budget recommendations
Up to three initial campaigns
Up to six focused ad groups
Up to twelve advertising variations
Context hint development
Advertising headlines and descriptions
Static creative production
Landing page review
OpenAI Pixel installation
Conversion event configuration
GA4 campaign tracking
Campaign submission
Weekly monitoring
Bid and budget adjustments
Creative testing
End of pilot performance report
Recommended 90 day growth plan

25 deliverables included

ChatGPT Ads

Pilot investment

€995Plus VAT

A one-off pilot investment to plan, launch and learn from your initial campaign.
Advertising spend is separate and paid directly to OpenAI through your own advertiser account.
We generally recommend an initial advertising budget from €500 per month. The final recommendation depends on the market, location, campaign objective and customer value.
No long contract is required.

Founding advertiser programme

Support the launch of ChatGPT Ads

To support the launch of our ChatGPT Ads service, Brand Depot is accepting five founding advertisers.

Complete 28 day launch pilot

€795 plus VAT

This includes campaign strategy, account setup, creative production, conversion tracking, launch management and performance reporting.

The offer is available to suitable businesses that meet OpenAI’s current advertiser and advertising policy requirements.

Apply for a Founding Advertiser Place

A structured 28-day pilot

What happens during the first 28 days?

Days 1 to 3
Assessment and account setup

We review the business, confirm advertising eligibility, establish account access and examine the existing customer journey.
Days 4 to 7
Research and strategy

We complete customer intent research, competitor analysis and conversational opportunity mapping.
Days 8 to 12
Campaign production

We build the campaign structure, ad groups, context hints, creative variations and landing page recommendations.
Days 13 to 16
Tracking and launch

We configure conversion measurement, review the complete campaign and submit the advertising for approval.
Days 17 to 28
Testing and optimisation

We monitor delivery, engagement, cost and conversions before refining bids, budgets, context and creative.

End of pilot: Commercial recommendation

You receive a direct assessment of:

What generated results
Which conversations showed potential
Which campaigns should continue
Where budget should increase
Where budget should reduce
What needs to change
Whether ChatGPT Ads deserves further investment

If the data does not justify continued investment, we will tell you.

Ongoing support

Ongoing ChatGPT Ads management

After the launch pilot, Brand Depot can continue managing and scaling your advertiser account with practical, ongoing support.

Campaign monitoring

Budget management

Bid optimisation

Context hint refinement

New advertising creative

New ad groups

Customer intent expansion

Conversion tracking reviews

Landing page recommendations

Performance analysis

Monthly commercial reporting

Direct strategy support

Ongoing support

Monthly management investment

€795 plus VATper month

For advertising accounts spending more than €5,000 per month, the fee is 15% of advertising spend or €795, whichever is higher.
The service continues monthly. No long contract is required.

Discuss ongoing management

ChatGPT Ads for Shopify and ecommerce

Specialist ChatGPT Ads support for ecommerce

Brand Depot provides specialist ChatGPT Ads support for Shopify businesses and ecommerce brands.

Product feed campaigns

Product feed campaigns allow suitable retailers to bring structured catalogue information into Ads Manager. Depending on the available product data, advertisements may feature:

Product imagery
Product titles
Product descriptions
Current prices
Sale prices
Ratings
Brand information
Product landing pages
Product availability

OpenAI states that product feed campaigns have been among the strongest performing campaign formats during the current advertising programme.

Shopify advertising setup

Shopify product feed setup

€500

One-time setup · Plus VAT

Everything you need to launch

Shopify product data review
Feed preparation
Feed validation
Product categorisation
Product filters
Advertising metadata
Campaign structure
Product ad template setup
Error resolution
Conversion tracking review
Final launch testing

AI visibility

ChatGPT ads and organic AI visibility

Paid ChatGPT advertising and organic ChatGPT recommendations are not the same thing.

Paid advertising

A paid advertisement appears separately as a sponsored placement.

Organic recommendations

An organic recommendation is generated from the information and sources available to the AI system. Businesses cannot pay to alter ChatGPT’s organic answers.

Building organic AI visibility

Building organic AI visibility requires a wider strategy involving website authority, clear business information, structured content, trusted citations and consistent external signals.

AI growth partnership

ChatGPT Ads and AI Visibility package

This service combines paid ChatGPT Ads management with a wider organic AI visibility strategy.

ChatGPT Ads management
AI visibility audit
Prompt and question tracking
Competitor mention analysis
Source and citation analysis
SEO strategy
AEO strategy
GSO strategy
GEO strategy
Brand entity development
Website content recommendations
Structured data review
Service and product page optimisation
Authority and citation development
Organic AI mention monitoring
Paid and organic performance reporting

Monthly investment

€1,495

Plus VAT per month

Discuss your strategy

SEOSearch Engine Optimisation

SEO improves the ability of search engines such as Google to crawl, understand, rank and display your website.

AEOAnswer Engine Optimisation

AEO structures information so that search engines and AI systems can identify clear, direct and reliable answers to specific questions.

GSOGenerative Search Optimisation

GSO improves how a business is understood, represented and surfaced across AI-driven search experiences.

GEOGenerative Engine Optimisation

GEO focuses on increasing the likelihood that a business, product or source is referenced within answers generated by AI platforms.

ChatGPT Ads compared with Google Ads and Meta Ads

Understand how each advertising channel supports customers at different stages of the buying journey.

Area	ChatGPT Ads	Google Ads	Meta Ads
Primary environment	AI conversations	Search results and partner placements	Social feeds and content
Main signal	Conversational context and intent	Search terms, audiences and behaviour	Audiences, interests and engagement
Customer mindset	Exploring, comparing and deciding	Searching for information or action	Browsing, discovering and engaging
Creative approach	Contextual and decision focused	Search, shopping, display and video	Visual, social and interruption based
Best use	Reaching customers during active consideration	Capturing existing search demand	Creating awareness and generating demand
Measurement	Views, clicks and conversions	Views, clicks and conversions	Views, engagement and conversions

ChatGPT Ads should not automatically replace Google or Meta.
For many businesses, it should become another measurable channel within a connected acquisition strategy.

Brand Depot can manage ChatGPT Ads alongside Google Ads, Meta Ads, TikTok Ads, SEO and ecommerce growth.

ChatGPT advertising

Who should advertise on ChatGPT?

The service may be suitable for:

Ecommerce businesses
Consumer product brands
Retailers
Home improvement businesses
Trades and contractors
Local service providers
Hotels and tourism businesses
Travel experiences
Education providers
Training businesses
Software companies
Digital products
Subscription businesses
Suitable business services
Businesses launching new products
Brands entering new markets

OpenAI advertising eligibility

Restricted industries

OpenAI currently restricts or prohibits advertising in several regulated and sensitive categories. Restrictions vary by category and location.

Certain financial services
Healthcare services
Legal services
Alcohol
Tobacco
Gambling
Political content
Adult content
Recreational drugs
Weapons
Unsupported wellness claims

Every client receives an eligibility assessment before campaign work begins.

Why choose Brand Depot?

Commercial strategy before advertising spend

We assess how the campaign connects with leads, sales, customer value and business growth.

Complete digital infrastructure

We connect ChatGPT Ads with Shopify, landing pages, analytics, conversion tracking, product data, SEO, AEO and wider advertising channels.

Direct senior support

Your campaign is managed directly by Darragh O’Toole, with more than 15 years of commercial experience building, operating and scaling businesses.

Platform level experience

Brand Depot works across Shopify, Google, Meta, TikTok, Klaviyo, analytics, ecommerce and digital infrastructure.

Clear reporting

You receive an explanation of what the data means and what should happen next.

No agency fluff

No inflated reports. No meaningless visibility metrics. No hiding poor performance behind impressions.

Most businesses do not have a marketing problem. They have an infrastructure problem. Brand Depot builds the infrastructure required to turn marketing activity into measurable commercial growth.

Frequently asked questions

Clear answers about ChatGPT advertising, campaign management and the Brand Depot pilot.

Can businesses advertise on ChatGPT in Ireland?

Yes. Self service access is currently available to eligible advertisers in Ireland.

How do I start advertising on ChatGPT?

Create an Ads Manager account, complete verification, configure billing, build the campaign, produce creative and submit it for review. Brand Depot can manage the complete process.

How much do ChatGPT Ads cost?

Brand Depot’s 28 day launch pilot costs €995 plus VAT. Advertising spend is paid separately and campaign costs depend on the objective, bid, competition, targeting, creative and inventory.

What budget should I use for ChatGPT Ads?

Brand Depot generally recommends beginning with at least €500 in monthly advertising spend for an initial test.

Can ChatGPT Ads generate leads and ecommerce sales?

Yes. Campaigns can send customers to service pages, contact forms, booking systems, product pages or eligible product feeds.

Can advertisers read customer conversations?

No. Advertisers receive aggregated performance information, not private conversations, histories, memories or personal details.

Can I pay to be recommended by ChatGPT?

No. Paid advertisements cannot influence organic answers or rankings.

Can sales and enquiries be tracked?

Yes. Supported conversion events can be measured with Pixel and Conversions API, campaign links and analytics.

Does Brand Depot require a long contract?

No. The initial engagement is a 28 day pilot, followed by monthly management only if required.

Put your business inside the next generation of advertising

Brand Depot can manage strategy, setup, creative, tracking and optimisation required to test ChatGPT Ads properly.

Start your 28 day pilot Email Brand Depot

Brand Depot is an independent digital marketing agency and is not affiliated with, endorsed by or sponsored by OpenAI. Advertising features, availability, pricing models and policies may change.