Brand Depot supports hardware retailers and builders' merchants in Kildare and Dublin with marketing and digital catalogues built around trade and retail buying. We help customers find the right product information and choose a practical ordering or enquiry route.
Call Darragh: 085 154 7307 to discuss your business.
Serve trade and retail customers clearly
A tradesperson checking availability may need a quick product search, while a homeowner may need guidance through a category. We organise navigation and content around both. Trade account enquiries, quotation requests and direct purchases should have clear routes rather than being forced into one process.
Make catalogue information dependable
Specifications, pack quantities, units and compatibility can determine whether a customer orders the right item. We review product data structure and identify gaps before campaigns send more traffic to the catalogue. Information should reflect the stock and services your branches can supply.
Account for collection and bulky delivery
Building materials can involve different delivery areas, charges and handling requirements. We help communicate those conditions and scope the appropriate website workflow. Click-and-collect or quote-led ordering is considered according to your operational setup.
Promote commercially useful categories
Campaigns can focus on selected ranges, seasonal demand or trade customer acquisition. We consider margins, stock and fulfilment rather than promoting the entire catalogue equally. Reporting can distinguish online orders, quotation enquiries and trade account requests.
What the agreed scope can include
- Product taxonomy and catalogue planning.
- Trade enquiry and account application journeys.
- Shopify and integration scoping.
- Category campaigns and customer communication.
Work directly with Brand Depot
You work directly with Darragh O'Toole, bringing more than 15 years of business and digital experience. Based in Naas, Brand Depot supports businesses across Kildare and Dublin through remote delivery, with hybrid or on-site arrangements agreed where useful. We confirm priorities, deliverables and fees before starting. Advertising spend, software and additional production costs are identified separately.
Frequently asked questions
Can Shopify support our trade requirements?
We assess pricing, account access, ordering and integration needs against available platform and app options before recommending a setup.
Must every product be sold online?
No. Some ranges may be better suited to enquiries or quotation requests, depending on pricing and fulfilment.
Explore the relevant services
Shopify and B2B ecommerce development or review our marketing pricing.
Discuss your business with Darragh
Share your catalogue and explain how trade and retail customers currently place orders.
Call Darragh: 085 154 7307
Email darragh@brand-depot.com
Send a project enquiry