Brand Depot Policies

Last Updated: May 2026

Introduction

Welcome to Brand Depot.

These policies outline the operational standards, service expectations, digital practices, and client relationship principles followed by Brand Depot as of today.

Brand Depot operates as a digital infrastructure and growth agency specialising in:
• Shopify development
• Ecommerce infrastructure
• SEO
• AEO
• GSO
• Google Ads
• Meta Ads
• AI optimisation
• Digital consultancy
• Commercial growth systems

By engaging with Brand Depot, using our website, or utilising our services, clients acknowledge and accept the policies outlined below.

Business Operations Policy

Brand Depot operates as a performance-focused digital infrastructure and growth partner for businesses across Ireland and internationally.

Our approach prioritises:
• Long-term scalability
• Infrastructure-first growth
• Transparent communication
• Commercial practicality
• Performance-driven execution
• Ethical digital practices
• Sustainable business growth

Brand Depot reserves the right to refuse projects that conflict with our operational standards, ethical principles, legal obligations, or commercial suitability.

Service Delivery Policy

Brand Depot provides digital services including:
• Website development
• Shopify development
• SEO services
• AI search optimisation
• Google Ads management
• Meta Ads management
• Ecommerce consultancy
• Reporting systems
• Digital infrastructure consultancy
• Lead generation systems
• Automation solutions

All timelines, deliverables, and scopes are agreed individually per project.

Project timelines may vary depending on:
• Project complexity
• Client response times
• Third-party integrations
• Platform limitations
• Scope changes
• Technical requirements

Brand Depot aims to deliver all work professionally, efficiently, and to commercially appropriate standards.

SEO, AEO and GSO Policy

Brand Depot provides SEO, AEO, and GSO services designed to improve visibility across traditional and AI-driven search systems.

However:
• Search rankings cannot be guaranteed
• AI visibility cannot be guaranteed
• Traffic levels cannot be guaranteed
• Lead volume cannot be guaranteed
• Revenue increases cannot be guaranteed

Search engines and AI systems continuously evolve, and results depend on multiple external factors outside Brand Depot’s control.

Brand Depot follows best-practice strategies focused on:
• Semantic SEO
• Technical optimisation
• Topical authority
• Structured data
• AI-readable architecture
• Conversion-focused infrastructure

Google Ads and Paid Advertising Policy

Brand Depot provides paid advertising services including:
• Google Ads
• Meta Ads
• TikTok Ads
• Ecommerce advertising
• PPC management

Advertising performance depends on:
• Budget
• Competition
• Industry demand
• Website quality
• Landing page performance
• Offer quality
• Market conditions

While Brand Depot implements best-practice advertising strategies, specific advertising outcomes or ROAS figures cannot be guaranteed.

Clients remain responsible for:
• Advertising spend
• Platform billing
• Account ownership
• Advertising compliance
• Product or service legality

Website Development Policy

Brand Depot develops websites with a focus on:
• SEO readiness
• Conversion optimisation
• Performance
• Ecommerce scalability
• Mobile responsiveness
• AI visibility readiness
• User experience

Clients are responsible for reviewing and approving:
• Website content
• Product information
• Legal pages
• Branding assets
• Final site approval

Brand Depot is not responsible for:
• Third-party platform outages
• Hosting failures outside our control
• Plugin or app provider issues
• External software conflicts
• Client-made edits after handover

Ecommerce and Shopify Policy

Brand Depot specialises in Shopify development and ecommerce infrastructure.

Clients are responsible for:
• Product legality
• Tax compliance
• Payment gateway compliance
• Shipping compliance
• Consumer law obligations
• Inventory management

Brand Depot is not liable for:
• Shopify platform outages
• Payment provider issues
• Third-party app failures
• Merchant account suspensions
• Chargebacks or disputes

Consultancy Policy

Brand Depot provides consultancy based on industry experience, commercial strategy, and digital infrastructure expertise.

All consultancy recommendations are advisory in nature and final business decisions remain the responsibility of the client.

Brand Depot is not responsible for:
• Commercial losses
• Operational decisions
• Investment outcomes
• Internal staffing decisions
• Third-party business outcomes

Communication Policy

Brand Depot aims to maintain clear, professional, and commercially practical communication with all clients.

Communication may occur through:
• Email
• Phone
• Video meetings
• Messaging platforms
• Project management systems

Clients are expected to:
• Provide timely feedback
• Supply required materials
• Communicate respectfully
• Review deliverables within reasonable timeframes

Delays in communication may impact timelines and delivery schedules.

Payment Policy

Unless otherwise agreed:
• Deposits may be required before work begins
• Monthly retainers are billed in advance
• Advertising spend is separate from management fees
• Outstanding invoices may pause services
• Late payments may incur service interruptions

All pricing discussions, invoices, and agreements remain confidential.

Intellectual Property Policy

Unless otherwise agreed in writing:
• Clients retain ownership of final approved deliverables upon full payment
• Brand Depot retains ownership of internal systems, frameworks, methodologies, templates, and proprietary processes
• Brand Depot may showcase completed work within portfolios, case studies, or marketing materials unless confidentiality has been agreed

Clients must ensure they hold the rights to any materials supplied to Brand Depot including:
• Images
• Logos
• Videos
• Product data
• Written content

Confidentiality Policy

Brand Depot treats client information with professional confidentiality.

Confidential information will not be intentionally disclosed except where:
• Required by law
• Necessary for project delivery
• Approved by the client

Clients acknowledge that some third-party systems may be used during project delivery including:
• Shopify
• Google
• Meta
• Analytics platforms
• CRM systems
• Automation tools

AI and Automation Policy

Brand Depot may utilise AI tools, automation systems, and machine-learning technologies to assist with:
• Content structuring
• SEO research
• Reporting systems
• Workflow automation
• Data analysis
• AI search optimisation

All final strategic decisions, implementation oversight, and commercial direction remain human-led.

Data Protection and Privacy Policy

Brand Depot processes data in accordance with applicable GDPR and privacy legislation.

For privacy-related matters, users can contact:

darragh@brand-depot.com

For full details, users should refer to the Brand Depot Privacy Policy.

Limitation of Liability Policy

Brand Depot shall not be held liable for:
• Indirect losses
• Loss of profits
• Business interruption
• Search engine algorithm changes
• Platform suspensions
• Third-party outages
• Advertising platform decisions
• Ecommerce platform restrictions
• External cyber incidents

All services are provided on a commercially reasonable basis.

Service Refusal and Termination Policy

Brand Depot reserves the right to refuse, pause, or terminate services where:
• Abuse or harassment occurs
• Payments remain outstanding
• Illegal activity is suspected
• Platform policies are violated
• Project scope becomes commercially unsuitable
• Ethical concerns arise

Policy Updates

Brand Depot reserves the right to update or modify these policies at any time without prior notice.

Updated policies will be published on the Brand Depot website.

Contact Information

Brand Depot
Email: darragh@brand-depot.com
Website: Brand Depot